UPDATED 09:54 EDT / MAY 23 2025

Rob Johnson, VP at USAA, and Jon Siegal, SVP at Dell, talk with theCUBE about productivity boosts during Dell Technologies World. AI

USAA taps Dell’s AI PCs to power intelligent workflows

Earlier this week, Dell Technologies Inc. unveiled the Dell Pro and Dell Pro Max, the latest additions to the company’s AI PC lineup. For customers such as United Services Automobile Association, Dell’s AI PC portfolio provides an opportunity to generate productivity boosts and extend AI applications throughout the organization.

Rob Johnson, VP at USAA, and Jon Siegal, SVP at Dell, talk with theCUBE about productivity boosts during Dell Technologies World.

USAA’s Rob Johnson Dell’s Jon Siegal talk with theCUBE about productivity boosts, during Dell Technologies World.

“How can it help me with my productivity tasks?” asked Rob Johnson (pictured, left), assistant vice president of information security at USAA. “Maybe it’s going to be there for me and say, ‘Hey, there’s a meeting on your calendar later today at four o’clock. I know you’re totally unprepared for it. You need to think about these three things.’ We learn and get confidence within AI, and then we roll through data lines of business.”

Johnson spoke with theCUBE’s Savannah Peterson at Dell Technologies World, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. He was joined by Jon Siegal (right), senior vice president of Dell portfolio marketing at Dell, and they discussed how AI PCs are transforming enterprise applications. (* Disclosure below.)

AI for productivity boosts

Johnson’s example highlights how companies such as USAA are exploring use cases and applications for AI deployment. Dell’s AI PC offerings can facilitate a movement the company is seeing toward building intelligent workflows in-house.

“We’re seeing a lot of customers now start to investigate building their own models and their own AI applications, because we’re seeing that’s where a lot of the true value is going to be with AI and the enterprise,” Siegal said. “We’re helping a number of companies out there today, and USAA is one of them, to help build these new AI applications and make sure that when they do it, they can do it once and deploy it across an AI fleet of PCs.”

Dell’s new AI PC models leverage neural processing units, accelerators that can optimize AI and machine learning tasks. The Dell Pro Max Plus laptop utilizes an enterprise-grade discrete NPU to provide fast and secure on-device inferencing at the edge for large language models. NPU capabilities for AI PCs are part of what USAA is tracking as it deploys new devices within the company.

“We’re watching them, we’re watching for shifts like NPU/AI capabilities,” Johnson said. “We’ve got NPUs and GPUs, and they all play together in a little bit of a symphony to take care of the user. At the end of the day, it’s all super complex stuff that’s happening underneath the scenes.”

The refreshments for Dell’s AI PC lineup are setting the stage for what is expected to be a wave of interest in agentic AI. The deployment of intelligent agents to perform a variety of enterprise tasks will require PCs that can handle a new set of demands that will likely include self-healing, according to Siegal.

“A year from now, we are going to have a fully refreshed set of customers,” he said. “I think we’re going to be talking more about agentic AI and some of the benefits that’s going to bring. Think of self-healing. It can identify the issue, recommend the resolution and actually, if you want, take care of it. A self-healing PC is going to be a game changer.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dell Technologies World:

(* Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies Inc., the primary sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE Media

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