The financial services industry is undergoing a seismic shift, fueled by generative artificial intelligence, advanced data platforms and secure cloud ecosystems.

At the forefront of this change is the partnership between Google Cloud and Deloitte Consulting — a collaboration helping institutions modernize operations, drive innovation and deliver smarter customer experiences at scale

Google’s Jim Anderson and Deloitte’s Kevin Laughridge discuss AI for financial services with theCUBE’s John Furrier.

“I would say that if you look at what AI can do and what it will do with regards to the experience in financial services, driving efficiency, helping with regards to obviously enhanced security and some of the other areas, we think that it’s an exciting time to be working with our financial service scholars — with partners like Deloitte,” said Jim Anderson (pictured, left), vice president of North America partner ecosystem and channels at Google Cloud.

Anderson and Kevin Laughridge (right), principal and U.S. Google Cloud alliance lead at Deloitte, spoke with theCUBE’s John Furrier for the Google Cloud Partner AI Series, during an exclusive interview with theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Google Cloud and Deloitte architecting the future of financial services with AI, secure platforms and a strategic alignment. (* Disclosure below.)

A tipping point for financial services

The financial services industry has long been a technology trailblazer, but the advent of generative AI has sparked a paradigm shift, placing it at a pivotal crossroads. Gen AI is driving efficiency and redefining how enterprise experiences are delivered. With technologies such as distributed computing, Kubernetes and hyper-cloud architectures already in place, the industry is now entering a software-driven era centered on AI and intelligent agents, according to Laughridge.

“What we’re seeing in financial services is a bifurcation in the market,” he said. “We have a few clients that are going hard into AI. They see this as the future. They have been heavily invested in the last two years. We’re seeing them build their IT infrastructure around that and starting to build processes to get that value. Then we have a few others that are saying, ‘I’m going to sit back and see how this goes for them and I might be a fast follower.'”

Across the board, however, the pressure is mounting for all players to modernize or risk falling behind. The common goal? Better compliance, faster operations and superior customer service. For that, Google Cloud’s unified platform allows organizations to scale AI across functions — with Vertex AI, BigQuery and pre-built agents allowing financial services institutions to develop solutions more efficiently. Deloitte leverages these tools to build custom applications, using a shared platform to centralize data, streamline operations and boost productivity across the enterprise.

“What we’re trying to do is provide the full AI stack to our customers,” Anderson said. “We want to combine that with a robust data platform and also enhance security, and by combining those three things, drive transformation with our customers. The exciting part for us is that we’re working with partners like Deloitte, where we combine domain-specific expertise.”

The future of financial services won’t be built by technology alone — it will be shaped by partnerships that bring together deep domain knowledge and scalable platforms. As Google Cloud and Deloitte continue to align their strategies, the financial industry’s next chapter is beginning to look more intelligent, secure and connected than ever before.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Google Cloud Partner AI Series:

(* Disclosure: TheCUBE is a paid media partner for the Google Cloud Partner AI Series. Neither Google Cloud, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE